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economic and business trends impacting the wine business
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THURSDAY GENERAL SESSION: Appealing to the American Palate (2-Cassette Session) Media Type:MP3 Digital Download economic and business trends impacting"Middle America" can be described primarily as a state of mind, values, and experiences rather than a geographic location. It? s the biggest consumer segment of the country for which wine is not a part of the lifestyle or culture. The wine community is continually seeking avenues to reach "middle America" consumers with varying degrees of success. This session brings together experts from different areas of the consumer food industry in an exploration
