BLEACH LONDON Purple Reincarnation Mask 200ml MyDentity Demi-Permanent matte texture and great hold

matte texture and great hold at the roots

use alongside the Youthlock Collagen Shampoo

This iQ Volume Conditioner comes in a kitbag-friendly 300ml size

For anyone who wants to extend a blowout or refresh a style on day two

BLEACH LONDON Purple Reincarnation Mask 200ml MyDentity Demi-Permanent matte texture and great holdWhy you'll love it Nourishing purple toning mask for blonde and lightened hair Purple pigments neutralise brassy yellow tones Brightens and strengthens the hair Tones and deeply conditions in one step Ideal for keeping blonde cool, bright and healthy Tone and treat your blonde in one go. Bleach London Purple Reincarnation Mask 200ml is a nourishing purple toning mask that brightens and strengthens the hair while neutralising unwanted brassy tones.