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Another study in the Journal of Vision, by Pascal Wallisch, found that people who were early risers were more likely to think the dress was lit by natural light, perceiving it as white and gold, and that night owls saw the dress as blue and black

or, Dries Van Noten makes a slightly more toned-down midi involving embellished crystal florals if you dont want to look like a disco ball

Wallisch's research surmises that there's the connection because people who wake up earlier are exposed to more natural light over their lifetimes, while those who burn the midnight oil, so to speak, are more accustomed to artificial light

Still, mother of the bride black dress etiquette depends on three things: what the couple wants, the formality of the wedding, and the cultural expectations of the families attending